Saturday, January 9, 2016

Introducing Dr. Wendy Maddocks (Registered Nurse, Aromatherapist, Educator, Natural Products Entrepreneur, Researcher)

Welcome!  You have come to this page via a web address ( This page gives a small overview of my professional aromatic and natural products background which I have been involved in for over 20 years. I also have other academic and professional skills beyond this field. I have  been involved in many aspects of  health care, education, research and complementary health  and I am New Zealand’s only health professional who has a research doctorate exploring the use of specific complementary therapies in health care in a clinical setting. My innovative research into using essential oils in the management of radiation induced mucositis provided the background to developing the range of completely natural skin care. 
My aromatic musings and information can be found at

I have published widely and presented internationally on several aspects of integrative health care, including massage, pain relief, peri operative care, dental care (some of my publications are under a previous name Wendy Maddocks-Jennings). Please see the side bar for some of my publications and link to Google Scholar. Due to the development of industrial allergies to many of the chemicals used in health care, I developed my own natural products free of common allergens. From these original formations I went on to develop New Zealand’s only completely plant based range of skin care, using pure plant ingredients, many of which are grown in New Zealand. My previous company (MJ Health Ltd was the recipient of the 2010 James and Wells Excellence in  Marketing Award, issued by Natural Products NZ.)

When MJ Health Ltd launched in 2008, it was granted a NZTE enterprise development grant to explore export markets in Asia and The UK.  The first brand created was Dr. Wendy's 100% Botanical Skin Care which was launched after extensive development in Hong Kong at Cosmoprof in 2008. The brand has been exhibited at several trade shows both in Asia and the UK since then with great success. As time has gone the brand has grown up and undergone a revolution  and is currently only offered to salons with brand values of Integrity, Purity and Activity.

From 2014 the brand changed to From Nature Ltd, with the focus being the supply of bulk products and the development of products for other brands via contract manufacturing and private label. This continues to be the main business focus of From Nature. Wendy offers a range of competitive packages and project package of development can be customised just for your needs. These are detailed here.

One of the founding principles of my business is to know where the raw materials have come from and therefore attention is paid to getting to know the producers of the raw materials. This includes the precious rose oil from Turkey, the organic olive oil from the South Island in New Zealand and the various hydrosols and oils produced by organic NZ growers.

Previous Industry Memberships & Awards

  • Natural Products New Zealand (Wendy has served 4 years as a board member until January 2016) and the company won the Excellence in Marketing Award in 2011
  • Janey Lee Grace Best Toner Award 2010 Balance Toner
  • Oh Natural! Highly Commended Replenish Toner 2013
Community Activities
  • Civil Defence Volunteer Christchurch 2021
  • Founding Fellow ICAN-International Clinical Aromatherapy Network
  • Volunteer Nurses Chapel and Nurses Museum Christchurch
  • Past parent on Palmerston North Boys High School PTA (2011-2015)
  • Past parent on BOT College St Normal School Palmerston North (2008-2009) 
  • Past editor NZROHA Professional Journal for approx. 10 years at various times from 1998-2011